{"id":10426,"date":"2025-10-01T15:55:08","date_gmt":"2025-10-01T13:55:08","guid":{"rendered":"https:\/\/www.artceram.it\/?p=10426"},"modified":"2025-10-07T08:35:25","modified_gmt":"2025-10-07T06:35:25","slug":"cersaie-2025-post-event","status":"publish","type":"post","link":"https:\/\/www.artceram.it\/en\/cersaie-2025-post-event\/","title":{"rendered":"The.Artceram @ Cersaie 2025: design, sustainability, and a new immersive scenography"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”70px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_gallery css=”” type=”flickity_static_height_style” images=”10387,10385,10393,10391,10395,10389″ flickity_spacing=”default” flickity_controls=”touch_total” flickity_touch_total_style=”default” flickity_touch_total_icon_color=”default” flickity_overflow=”hidden” flickity_wrap_around=”wrap” flickity_box_shadow=”none” image_loading=”default” onclick=”link_no”][vc_column_text css=”” text_direction=”default”]The highlight week of the ceramic industry has just come to a close: <\/span>from September 22 to 26, The.Artceram took part in Cersaie 2025<\/b> with a booth designed to place the product at the center, offering an experiential journey between architecture and emotion.<\/span>[\/vc_column_text][image_with_animation image_url=”10432″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text css=”” text_direction=”default”]Guided by a philosophy that combines aesthetics, functionality, and sustainability<\/b>, we unveiled new collections of sanitaryware and finishes \u2014 expressions of an elegant, fluid, and technical design.<\/span>[\/vc_column_text][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]\n

An \u201cArena\u201d booth designed by Meneghello Paolelli<\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]The scenography designed by Meneghello Paolelli Studio took shape in a monumental setting: <\/span>three majestic staircases showcasing the products, with visual cuts and openings that create unexpected views and light effects<\/b>, inspired by the architecture of Palazzo Feltrinelli.<\/span>[\/vc_column_text][vc_gallery css=”” type=”flickity_static_height_style” images=”10423,10405,10415,10407,10409,10417,10411,10413,10421,10419″ flickity_spacing=”default” flickity_controls=”touch_total” flickity_touch_total_style=”default” flickity_touch_total_icon_color=”default” flickity_overflow=”hidden” flickity_wrap_around=”wrap” flickity_box_shadow=”none” image_loading=”default” onclick=”link_no”][vc_column_text css=”” text_direction=”default”]Not just an exhibition space, but<\/span> a true \u00abceramic landscape\u00bb, where every element engages in a dialogue between void and matter<\/b>, guiding visitors through multiple perspectives and chromatic intensities.<\/span>[\/vc_column_text][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]\n

The new collections unveiled at Cersaie 2025<\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Seta:<\/b> inspired by the movement of fabric,<\/span> this collection stands out for its lightness and harmony. <\/b>Soft lines create a fluid profile, available in both glossy and matte finishes, offering a versatile and contemporary palette.<\/span>[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Solida:<\/b> a balance between geometry and simplicity. Clear, <\/span>defined volumes convey visual order and functionality<\/b>, while maintaining a welcoming and refined character.<\/span>[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Won: an evolution of the bold language introduced with the Brera collection<\/b>, reinterpreted with delicacy. The decorative element blends seamlessly with the surface, achieving understated yet sophisticated refinement.<\/span>[\/vc_column_text][vc_gallery css=”” type=”flickity_static_height_style” images=”10339,10349,9815,9666,9732,10379,10345″ flickity_spacing=”default” flickity_controls=”touch_total” flickity_touch_total_style=”default” flickity_touch_total_icon_color=”default” flickity_overflow=”hidden” flickity_wrap_around=”wrap” flickity_box_shadow=”none” image_loading=”default” onclick=”link_no”][vc_column_text css=”” text_direction=”default”]Aquanit:<\/b> the extra-thin ceramic shower tray that <\/span>combines strength, elegance, and practicality. Available in different sizes and finishes<\/b>, it provides a customizable solution, ideal for both contract and residential projects requiring material continuity and ease of installation.<\/span>[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Magiclight:<\/b> an innovative ultraviolet sanitization system that <\/span>ensures deep protection, eliminating invisible bacteria and germs<\/b>, and guaranteeing maximum cleanliness inside the WC bowl.<\/span>[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Obl\u00f2:<\/strong> an innovative ceramic <\/span>laundry washbasin prototype that merges design and functionality. <\/b>Featuring a sloped, grooved surface for hand-washing clothes and compact technical spaces for siphon and fittings, <\/span>it recalls the iconic washing machine porthole<\/b> while perfectly fitting slim models.<\/span>[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Four new super-glossy shades Paprika, Curcuma, Edera, and Zefiro:<\/b> intense, <\/span>vibrant colors that enhance shapes and surfaces, inspired by spices, nature, and lightness.<\/b> These new nuances complement the existing finishes and will be available across different collections, offering broad customization possibilities <\/span>for unique, character-rich bathroom settings.<\/b>[\/vc_column_text][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]\n

Feedback and highlights<\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]During the exhibition days, <\/span>The.Artceram\u2019s booth welcomed a steady flow of architects, designers, and industry professionals<\/b>, drawn by the visual and conceptual strength of the project.<\/span><\/p>\n

Comment from Alberto Brunelli, CEO of The.Artceram:<\/b>[\/vc_column_text][vc_column_text css=”” text_direction=”default”]\u201cFor us, Cersaie has never been just a showcase, but a living laboratory of ideas, relationships, and inspiration. This year, with the Arena booth and our new collections, we wanted to reaffirm our visionary approach, showcasing our ability to innovate while remaining true to ceramic as a material. The feedback we received from clients, partners, and visitors was extremely positive: a clear sign that encourages us to continue investing in creativity and quality, elements we consider essential even in such a complex period. From here, we move forward with the goal of pursuing solid growth aligned with our values.\u201d<\/em>[\/vc_column_text][image_with_animation image_url=”10301″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text css=”” text_direction=”default”]The immersive journey, with its architectural cuts and unexpected perspectives, <\/span>offered an innovative lens: not merely an exhibition, but a true experience.<\/b>[\/vc_column_text][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]\n

Future perspectives<\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Cersaie 2025 once again proved to be a unique opportunity <\/span>to renew the narrative of the bathroom as both an emotional and technical space.<\/b> The new launches are now part of the Newsbook 2025, already available online, <\/span>while preparations are underway for the upcoming The.Artceram 2026 catalog.<\/b><\/p>\n

We look to the future with enthusiasm,<\/span> confident that The.Artceram\u2019s latest innovations will seamlessly integrate into high-profile<\/b> residential and contract projects, reinforcing our mission to transform sanitaryware into true design protagonists.<\/span>[\/vc_column_text][image_with_animation image_url=”10376″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text css=”” text_direction=”default”]A heartfelt thank you to all the professionals and visitors who shared this inspiring experience with us.<\/b> The conversation continues, day after day, through our official channels.<\/span>[\/vc_column_text][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]\n

A special Journal for Cersaie 2025<\/h2>\n[\/vc_column_text][image_with_animation image_url=”10435″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text css=”” text_direction=”default”]To share this experience, <\/span>we created a Journal dedicated to Cersaie 2025, featuring images, insights, and interviews<\/b>. A tool designed to carry the energy and inspiration of the booth beyond the fair itself.<\/span><\/p>\n

Download the journal<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

News recenti<\/h5>\n[\/vc_column_text][recent_posts style=”list_featured_first_row” columns=”1″ category=”all” order=”DESC” orderby=”date” image_loading=”default” blog_remove_post_author=”true” blog_remove_post_comment_number=”true” blog_remove_post_nectar_love=”true” posts_per_page=”4″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

Discover The.Artceram\u2019s Arena stand at Cersaie 2025, featuring the new Seta, Solida, and Won collections, along with a special Journal available for download in PDF.<\/p>\n","protected":false},"author":3,"featured_media":10369,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[357],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artceram.it\/en\/wp-json\/wp\/v2\/posts\/10426"}],"collection":[{"href":"https:\/\/www.artceram.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artceram.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artceram.it\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artceram.it\/en\/wp-json\/wp\/v2\/comments?post=10426"}],"version-history":[{"count":6,"href":"https:\/\/www.artceram.it\/en\/wp-json\/wp\/v2\/posts\/10426\/revisions"}],"predecessor-version":[{"id":10474,"href":"https:\/\/www.artceram.it\/en\/wp-json\/wp\/v2\/posts\/10426\/revisions\/10474"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artceram.it\/en\/wp-json\/wp\/v2\/media\/10369"}],"wp:attachment":[{"href":"https:\/\/www.artceram.it\/en\/wp-json\/wp\/v2\/media?parent=10426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artceram.it\/en\/wp-json\/wp\/v2\/categories?post=10426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artceram.it\/en\/wp-json\/wp\/v2\/tags?post=10426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}