{"id":10621,"date":"2026-01-21T11:13:59","date_gmt":"2026-01-21T10:13:59","guid":{"rendered":"https:\/\/www.artceram.it\/?p=10621"},"modified":"2026-01-21T11:35:07","modified_gmt":"2026-01-21T10:35:07","slug":"the-reel-hygiene-design-sustainability","status":"publish","type":"post","link":"https:\/\/www.artceram.it\/en\/the-reel-hygiene-design-sustainability\/","title":{"rendered":"The.Reel: hygiene, design and sustainability"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”70px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_gallery css=”” type=”flickity_static_height_style” images=”10597,10618,10616,10612,10590,10614,10588,10603,10605″ flickity_spacing=”default” flickity_controls=”touch_total” flickity_touch_total_style=”default” flickity_touch_total_icon_color=”default” flickity_overflow=”hidden” flickity_wrap_around=”wrap” flickity_box_shadow=”none” image_loading=”default” onclick=”link_no”][vc_column_text css=”” text_direction=”default”]In the world of bathroom design, innovation <\/span>only matters when it improves everyday life.<\/b> It\u2019s not about adding complexity, it\u2019s about refining the simplest actions until they feel effortless, more hygienic, and more responsible.<\/span><\/p>\n

That is exactly where The.Reel comes from<\/b>: The.Artceram\u2019s new flushing system, created to take rinsing performance to a higher standard and<\/span> turn a purely technical function into a better experience.<\/b><\/p>\n

Because for The.Artceram, innovation isn\u2019t a slogan. It\u2019s a method.<\/span>[\/vc_column_text][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]\n

A water vortex engineered to do more<\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]At the core of The.Reel <\/span>there is one clear idea: use water smarter.<\/b> During flushing, water follows a precise vortex path, designed to reach and cover the entire inner surface of the bowl evenly. <\/span><\/p>\n

The result is<\/span> a rinse that feels powerful, complete, and dynamic, more effective than traditional systems.<\/b>[\/vc_column_text][vc_video link=”https:\/\/youtu.be\/UIuo-OSD-Sg” css=””][vc_column_text css=”” text_direction=”default”]This is not about pushing more water through the bowl. It\u2019s the opposite: <\/span>The.Reel is engineered to maximise the performance of every litre<\/b>, improving cleanliness while supporting a more sustainable approach to consumption. In other words: better results, achieved with intelligence.<\/span>[\/vc_column_text][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]\n

Real efficiency, universal compatibility<\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]A technology is truly innovative only when it works in real projects, not just in theory.<\/span><\/p>\n

That\u2019s why The.Reel<\/span> was developed to be universal, easy to integrate, and compatible with all cisterns<\/b>, both standard 6\/3 litres and water-saving 4\/2 litres.<\/span>[\/vc_column_text][image_with_animation image_url=”10595″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text css=”” text_direction=”default”]This flexibility makes The.Reel<\/span> a concrete solution for both residential and contract environments<\/b>, where reliability, installation speed, and resource optimisation are part of the brief, not optional extras.<\/span>[\/vc_column_text][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]\n

The.Artceram\u2019s innovative DNA: design that performs, technology in the details<\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]The.Artceram has built its identity on a precise balance: <\/span>design and engineering working together, aesthetic research and technical performance<\/b> moving in the same direction.\u00a0<\/span><\/p>\n

Achieving that balance requires<\/span> full control of the product journey, from development to testing, from production to quality consistency.<\/b>[\/vc_column_text][image_with_animation image_url=”10593″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text css=”” text_direction=”default”]The.Reel fits naturally into this vision.<\/b> It is an innovation that does not need to \u201cannounce itself\u201d loudly: it proves its value through daily use.<\/span> You feel it in the ease of cleaning, in the confidence of a more hygienic rinse<\/b>, and in the sense that every detail has been considered.<\/span><\/p>\n

It is the kind of technology that stays discreet, but improves everything.<\/span>[\/vc_column_text][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]\n

A step forward in sustainability<\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]When efficiency increases, impact changes.<\/span><\/p>\n

Thanks to its engineered water path, <\/span>The.Reel helps deliver a more effective rinse and can reduce the need for repeated flushing.<\/b> It supports a more responsible use of resources, without asking the user to compromise on performance.<\/span><\/p>\n

That is the point where sustainability becomes real<\/b>: not an abstract concept, but a smarter system that works better, every single day.<\/span>[\/vc_column_text][image_with_animation image_url=”10601″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]\n

The.Reel within a broader hygiene vision<\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]The.Reel is the new technical core of flushing performance, but it doesn\u2019t stand alone.<\/span><\/p>\n

The.Artceram\u2019s approach is built on a wider idea of bathroom wellbeing,<\/b> where technology supports hygiene through multiple layers.<\/span><\/p>\n

This is why The.Reel naturally complements <\/span>solutions designed to enhance daily sanitisation and cleanliness,<\/b> creating an integrated direction where performance, hygiene, and comfort meet in one refined experience. The.Reel is measurable progress:<\/span> the kind you notice when everything works better<\/b>, and nothing is left to chance.<\/span>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

News recenti<\/h5>\n[\/vc_column_text][recent_posts style=”list_featured_first_row” columns=”1″ category=”all” order=”DESC” orderby=”date” image_loading=”default” blog_remove_post_author=”true” blog_remove_post_comment_number=”true” blog_remove_post_nectar_love=”true” posts_per_page=”4″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

The.Reel is The.Artceram\u2019s new flushing system: a water vortex engineered for a stronger, more efficient rinse, enhancing hygiene and sustainability with a universal, smart design.<\/p>\n","protected":false},"author":3,"featured_media":10581,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[357],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artceram.it\/en\/wp-json\/wp\/v2\/posts\/10621"}],"collection":[{"href":"https:\/\/www.artceram.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artceram.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artceram.it\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artceram.it\/en\/wp-json\/wp\/v2\/comments?post=10621"}],"version-history":[{"count":3,"href":"https:\/\/www.artceram.it\/en\/wp-json\/wp\/v2\/posts\/10621\/revisions"}],"predecessor-version":[{"id":10628,"href":"https:\/\/www.artceram.it\/en\/wp-json\/wp\/v2\/posts\/10621\/revisions\/10628"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artceram.it\/en\/wp-json\/wp\/v2\/media\/10581"}],"wp:attachment":[{"href":"https:\/\/www.artceram.it\/en\/wp-json\/wp\/v2\/media?parent=10621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artceram.it\/en\/wp-json\/wp\/v2\/categories?post=10621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artceram.it\/en\/wp-json\/wp\/v2\/tags?post=10621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}