{"id":8744,"date":"2024-07-24T15:10:24","date_gmt":"2024-07-24T13:10:24","guid":{"rendered":"https:\/\/www.artceram.it\/the-artceram-cersaie-2024\/"},"modified":"2024-07-25T15:01:40","modified_gmt":"2024-07-25T13:01:40","slug":"the-artceram-cersaie-2024","status":"publish","type":"post","link":"https:\/\/www.artceram.it\/en\/the-artceram-cersaie-2024\/","title":{"rendered":"The.Artceram @Cersaie 2024: get ready for a museum experience!"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”70px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_gallery css=”” type=”flickity_static_height_style” images=”8724,8719,8702,8726,8710,8730″ flickity_spacing=”default” flickity_controls=”touch_total” flickity_touch_total_style=”default” flickity_touch_total_icon_color=”default” flickity_overflow=”hidden” flickity_wrap_around=”wrap” flickity_box_shadow=”none” image_loading=”default” onclick=”link_no”][vc_column_text css=”” text_direction=”default”]Cersaie 2024 is just around the corner, and as always, The.Artceram is revealing some of the novelties that will mark our 2025.<\/span> The success of last year’s new collections was immensely gratifying, and we hope to replicate it!<\/b><\/a>[\/vc_column_text][image_with_animation image_url=”8717″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text css=”” text_direction=”default”]The International Exhibition of Ceramic Tile and Bathroom Furnishings <\/span>has always been an important showcase for interpreting and sharing new trends and design evolutions<\/b>, a unique opportunity for exchange.<\/span><\/p>\n

We look forward to welcoming you to our booth Hall 22 \/ Stand A104-B91<\/b>, where you can discover all the latest from The.Artceram. In the meantime, here\u2019s a preview of the most interesting new features.<\/span>[\/vc_column_text][image_with_animation image_url=”8719″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]\n

Brooklyn! Our bridge between aesthetics and functionality<\/strong><\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Taking center stage at our booth will be the Brooklyn collection.<\/b> A line of washbasins that perfectly balance aesthetics and functionality, true to The.Artceram’s style.<\/span><\/p>\n

The modern and soft lines of the Brooklyn washbasins are designed <\/span>to highlight the perfect union of elegance and practicality.<\/b>[\/vc_column_text][image_with_animation image_url=”8704″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text css=”” text_direction=”default”]Each washbasin incorporates an integrated “band” in the ceramic<\/b> that serves both as a support surface and a faucet mount. <\/span>This feature divides the washbasin into a wet and dry zone<\/b>, providing space for accessories and simplifying space management.<\/span>[\/vc_column_text][image_with_animation image_url=”8706″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text css=”” text_direction=”default”]Brooklyn washbasins will be available in<\/span> four sizes and various installation types: wall-mounted, countertop, or with a dedicated structure. <\/b>Special attention has been given to the wall-mounted design, where the mounting brackets also function as practical towel holders.<\/span><\/p>\n

Finally, the 100, 90, and 65-size washbasins offer <\/span>the possibility of installing a dedicated storage structure<\/b>, characterized by its lightness and reference to the triangular easels that support worktops. <\/span>Two easels made from a single bent tube act as a “support bridge”<\/b> that perfectly balances the washbasins on the central pivot.<\/span>[\/vc_column_text][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]\n

Introducing Whisky! A refined evolution of the Cognac collection<\/strong><\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]The Whisky collection represents a refined evolution of the thin-edged Cognac washbasins.<\/b><\/p>\n

Inspired by the shapes of tasting glasses,<\/span> they stand out for their balance between contemporary aesthetics<\/b> and a high degree of functionality, allowing for integrated faucets.<\/span>[\/vc_column_text][image_with_animation image_url=”8708″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text css=”” text_direction=”default”]The integrated faucet optimizes space without sacrificing style.<\/b> Available in two sizes, the Whisky washbasins are a perfect synthesis of design and practicality.<\/span><\/p>\n

Whisky embodies the latest market trends, where elegance meets everyday practicality,<\/span> creating a bathroom space that celebrates the beauty of simplicity and innovation in detail.<\/b>[\/vc_column_text][image_with_animation image_url=”8710″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]\n

Discrete and smart versatility? In one word… Passepartout!<\/strong><\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]When design is intelligent! <\/b>Passepartout is the new washbasin shelf that reinterprets space in a smart way.<\/span><\/p>\n

The goal of the Passepartout shelf is to allow for “free” design<\/b> of the bathroom environment, enabling easy insertion and hydraulic management of freestanding washbasins even<\/span> in spaces that were previously prohibitive in terms of load, drainage, and dedicated faucet installation.<\/b>[\/vc_column_text][image_with_animation image_url=”8733″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text css=”” text_direction=”default”]Passepartout is designed to be paired with an endless variety of pedestal washbasins from The.Artceram collections<\/b>, simulating the effect of “freestanding” washbasins.<\/span><\/p>\n

Additionally, it offers a practical surface for small everyday accessories. <\/span>The shelf can also integrate a towel hook, like the metal hanger from our Bold collection.<\/b>[\/vc_column_text][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]\n

Rodolfo: from what we were to what we will be!<\/strong><\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]The Rodolfo collection is a tribute to the past while we design our future.<\/b> A collection of “square” wash basins characterized by their distinctive edge and flexibility of use.<\/span><\/p>\n

The compact and orthogonal shapes are enriched and modernized by rounded corners and significant thicknesses.<\/b> A distinctive and innovative feature of the collection is the 45\u00b0 inclination of the edges that gently slope into the basin,<\/span> a key element that creates a harmonious fil-rouge across all models.<\/b>[\/vc_column_text][image_with_animation image_url=”8712″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text css=”” text_direction=”default”]The countertop versions, robust and of great presence<\/b>, integrate perfectly with any surface, adding a touch of sophisticated modernity. The wall-mounted models, on the other hand, seem to float in the air, <\/span>creating an almost magical visual effect that enhances the sense of space and order.<\/b><\/p>\n

The refined mix and match between past and future<\/b> offers a sensory experience that transforms the bathroom environment into a space of timeless elegance, where every detail tells a story of dedication and passion for design.<\/span>[\/vc_column_text][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]\n

Material boxes with a Dark Matter style, see you at our booth!<\/strong><\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]At the 2024 edition, we will transform our booth into a museum experience<\/b> where you can experience The.Artceram style firsthand.<\/span><\/p>\n

Curated by Art Directors Meneghello Paolelli with the collaboration of stylist Beppe Mangia of EYE Studio<\/b>, it will be organized into four closed exhibition silos, inspired by company packaging, that will highlight the material and form of our collections,<\/span> offering a unique experience.<\/b>[\/vc_column_text][image_with_animation image_url=”8721″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text css=”” text_direction=”default”]The entire exhibition concept will be permeated by tones inspired by the “Dark Matter”<\/b> palette to create a suggestive and contemporary atmosphere, a bold combination of glossy and matte finishes that create a sharp and dynamic contrast.<\/span><\/p>\n

Every detail<\/b>, from the arrangement of the display elements to the choice of materials,<\/span> has been carefully designed to offer an engaging and distinctive visual narrative.<\/b>[\/vc_column_text][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]\n

Waiting for Cersaie 2024\u2026<\/strong><\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]MENEGHELLO PAOLELLI – PRODUCT DESIGNER<\/span><\/i><\/p>\n

“Collaborating and designing for Artceram means experimenting for us, always having the opportunity to express ourselves and add value to the brand in varied ways, sometimes even out of the box. Over the years, we have often moved from museum paths to canonical exhibition paths where the space recalled the bathroom world.<\/em><\/p>\n

In 2024 we have therefore decided to set a milestone, a virtual breaking point from which to start again after years where we focused more on the bathroom environment than on bathroom products. Starting from this assumption, valuing the ceramic product as such, we designed an installation where we exhibit our pieces in an environment strongly characterized by material contrasts between rigid and soft materials, between glossy and matte surfaces, between chromatic contrasts where primary colors, such as glossy white ceramic and glossy black, are contaminated by bright and bold tones.<\/em><\/p>\n

A material and chromatic melting pot where the “super glossy” black coexists with the “super matte” sprayed concrete from which four self-supporting exhibition silos made from the common packaging boxes used for sanitary ceramics rise. Four closed boxes, chromatically contrasting with the rest of the installation, where sanitary ceramics are exhibited and revealed.”<\/em><\/p>\n

 <\/p>\n

ALBERTO BRUNELLI – CEO THE.ARTCERAM<\/span><\/i><\/p>\n

“The.Artceram, with a long tradition of excellence, continues to redefine industry standards, offering cutting-edge solutions that combine aesthetics and functionality. Participating in Cersaie is an unmissable opportunity for us to showcase the result of the constant commitment we put into everything we do, from innovation to product design. We are always excited to present our new collections to an international audience and contribute to the evolution of the bathroom furnishings sector.”<\/em><\/p>\n

Visit the official Cersaie 2024 website and get your ticket here!<\/b><\/a><\/p>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

News recenti<\/h5>\n[\/vc_column_text][recent_posts style=”list_featured_first_row” columns=”1″ category=”all” order=”DESC” orderby=”date” image_loading=”default” blog_remove_post_author=”true” blog_remove_post_comment_number=”true” blog_remove_post_nectar_love=”true” posts_per_page=”4″][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

Discover the latest from Artceram at Cersaie 2024! Visit our booth to explore innovative designs and bathroom solutions. Don\u2019t miss the event!<\/p>\n","protected":false},"author":3,"featured_media":8738,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[357],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artceram.it\/en\/wp-json\/wp\/v2\/posts\/8744"}],"collection":[{"href":"https:\/\/www.artceram.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artceram.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artceram.it\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artceram.it\/en\/wp-json\/wp\/v2\/comments?post=8744"}],"version-history":[{"count":2,"href":"https:\/\/www.artceram.it\/en\/wp-json\/wp\/v2\/posts\/8744\/revisions"}],"predecessor-version":[{"id":8746,"href":"https:\/\/www.artceram.it\/en\/wp-json\/wp\/v2\/posts\/8744\/revisions\/8746"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artceram.it\/en\/wp-json\/wp\/v2\/media\/8738"}],"wp:attachment":[{"href":"https:\/\/www.artceram.it\/en\/wp-json\/wp\/v2\/media?parent=8744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artceram.it\/en\/wp-json\/wp\/v2\/categories?post=8744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artceram.it\/en\/wp-json\/wp\/v2\/tags?post=8744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}