The highlight week of the ceramic industry has just come to a close: from September 22 to 26, The.Artceram took part in Cersaie 2025 with a booth designed to place the product at the center, offering an experiential journey between architecture and emotion.
Guided by a philosophy that combines aesthetics, functionality, and sustainability, we unveiled new collections of sanitaryware and finishes — expressions of an elegant, fluid, and technical design.
An “Arena” booth designed by Meneghello Paolelli
The scenography designed by Meneghello Paolelli Studio took shape in a monumental setting: three majestic staircases showcasing the products, with visual cuts and openings that create unexpected views and light effects, inspired by the architecture of Palazzo Feltrinelli.
Not just an exhibition space, but a true «ceramic landscape», where every element engages in a dialogue between void and matter, guiding visitors through multiple perspectives and chromatic intensities.
The new collections unveiled at Cersaie 2025
Seta: inspired by the movement of fabric, this collection stands out for its lightness and harmony. Soft lines create a fluid profile, available in both glossy and matte finishes, offering a versatile and contemporary palette.
Solida: a balance between geometry and simplicity. Clear, defined volumes convey visual order and functionality, while maintaining a welcoming and refined character.
Won: an evolution of the bold language introduced with the Brera collection, reinterpreted with delicacy. The decorative element blends seamlessly with the surface, achieving understated yet sophisticated refinement.
Aquanit: the extra-thin ceramic shower tray that combines strength, elegance, and practicality. Available in different sizes and finishes, it provides a customizable solution, ideal for both contract and residential projects requiring material continuity and ease of installation.
Magiclight: an innovative ultraviolet sanitization system that ensures deep protection, eliminating invisible bacteria and germs, and guaranteeing maximum cleanliness inside the WC bowl.
Oblò: an innovative ceramic laundry washbasin prototype that merges design and functionality. Featuring a sloped, grooved surface for hand-washing clothes and compact technical spaces for siphon and fittings, it recalls the iconic washing machine porthole while perfectly fitting slim models.
Four new super-glossy shades Paprika, Curcuma, Edera, and Zefiro: intense, vibrant colors that enhance shapes and surfaces, inspired by spices, nature, and lightness. These new nuances complement the existing finishes and will be available across different collections, offering broad customization possibilities for unique, character-rich bathroom settings.
Feedback and highlights
During the exhibition days, The.Artceram’s booth welcomed a steady flow of architects, designers, and industry professionals, drawn by the visual and conceptual strength of the project.
Comment from Alberto Brunelli, CEO of The.Artceram:
“For us, Cersaie has never been just a showcase, but a living laboratory of ideas, relationships, and inspiration. This year, with the Arena booth and our new collections, we wanted to reaffirm our visionary approach, showcasing our ability to innovate while remaining true to ceramic as a material. The feedback we received from clients, partners, and visitors was extremely positive: a clear sign that encourages us to continue investing in creativity and quality, elements we consider essential even in such a complex period. From here, we move forward with the goal of pursuing solid growth aligned with our values.”
The immersive journey, with its architectural cuts and unexpected perspectives, offered an innovative lens: not merely an exhibition, but a true experience.
Future perspectives
Cersaie 2025 once again proved to be a unique opportunity to renew the narrative of the bathroom as both an emotional and technical space. The new launches are now part of the Newsbook 2025, already available online, while preparations are underway for the upcoming The.Artceram 2026 catalog.
We look to the future with enthusiasm, confident that The.Artceram’s latest innovations will seamlessly integrate into high-profile residential and contract projects, reinforcing our mission to transform sanitaryware into true design protagonists.
A heartfelt thank you to all the professionals and visitors who shared this inspiring experience with us. The conversation continues, day after day, through our official channels.
A special Journal for Cersaie 2025
To share this experience, we created a Journal dedicated to Cersaie 2025, featuring images, insights, and interviews. A tool designed to carry the energy and inspiration of the booth beyond the fair itself.
