In the world of bathroom design, innovation only matters when it improves everyday life. It’s not about adding complexity, it’s about refining the simplest actions until they feel effortless, more hygienic, and more responsible.
That is exactly where The.Reel comes from: The.Artceram’s new flushing system, created to take rinsing performance to a higher standard and turn a purely technical function into a better experience.
Because for The.Artceram, innovation isn’t a slogan. It’s a method.
A water vortex engineered to do more
At the core of The.Reel there is one clear idea: use water smarter. During flushing, water follows a precise vortex path, designed to reach and cover the entire inner surface of the bowl evenly.
The result is a rinse that feels powerful, complete, and dynamic, more effective than traditional systems.
This is not about pushing more water through the bowl. It’s the opposite: The.Reel is engineered to maximise the performance of every litre, improving cleanliness while supporting a more sustainable approach to consumption. In other words: better results, achieved with intelligence.
Real efficiency, universal compatibility
A technology is truly innovative only when it works in real projects, not just in theory.
That’s why The.Reel was developed to be universal, easy to integrate, and compatible with all cisterns, both standard 6/3 litres and water-saving 4/2 litres.
This flexibility makes The.Reel a concrete solution for both residential and contract environments, where reliability, installation speed, and resource optimisation are part of the brief, not optional extras.
The.Artceram’s innovative DNA: design that performs, technology in the details
The.Artceram has built its identity on a precise balance: design and engineering working together, aesthetic research and technical performance moving in the same direction.
Achieving that balance requires full control of the product journey, from development to testing, from production to quality consistency.
The.Reel fits naturally into this vision. It is an innovation that does not need to “announce itself” loudly: it proves its value through daily use. You feel it in the ease of cleaning, in the confidence of a more hygienic rinse, and in the sense that every detail has been considered.
It is the kind of technology that stays discreet, but improves everything.
A step forward in sustainability
When efficiency increases, impact changes.
Thanks to its engineered water path, The.Reel helps deliver a more effective rinse and can reduce the need for repeated flushing. It supports a more responsible use of resources, without asking the user to compromise on performance.
That is the point where sustainability becomes real: not an abstract concept, but a smarter system that works better, every single day.
The.Reel within a broader hygiene vision
The.Reel is the new technical core of flushing performance, but it doesn’t stand alone.
The.Artceram’s approach is built on a wider idea of bathroom wellbeing, where technology supports hygiene through multiple layers.
This is why The.Reel naturally complements solutions designed to enhance daily sanitisation and cleanliness, creating an integrated direction where performance, hygiene, and comfort meet in one refined experience. The.Reel is measurable progress: the kind you notice when everything works better, and nothing is left to chance.
