The 2023 Cersaie edition has been a fantastic event for The.Artceram and we are excited to share with you all the fascinating novelties and the hype surrounding our stand; The.Vintage Club designed by Meneghello Paolelli. A bold design as an ideal stage to unveil all The.Artceram novelties and the evolution of our collections.
The.Vintage Club
A fantastic location, designed by Meneghello Paolelli, that has created a perfect balance between traditional déco design and contemporary aesthetics. Our stand has stood out for its cosy and refined atmosphere, with an open reception area inviting the visitors to plunge into The.Artceram experience. Our reception area and central bar counter have been the heart of hospitality and socialization, faithfully representing the unique mood of our brand.
The.Artceram style and design take shape
Outside the stand, we have created big shop windows of great visual impact to display in a spectacular way The.Artceram collections. This idea has allowed the visitors to admire our creations in a decontextualized way by exalting the beauty and elegance of The.Artceram design.
The inner part of the stand was designed as a glamourous itinerary with boiserie beveled walls, chormatic divisions and coffered ceiling. These elements have helped a lot, adding value and exalting at best our collection and coherently respecting the core ideas of our novelties.
Exploring an innovative “Bold” style
The.Artceram design has embraced a “bold” style, a strong and brave trend which was the centre of attention. We have created bold elements and accessories with visible shapes inserted in a context apparently minimalistic. From ceramic to metal accessories, from storages to freestanding structures, we have offered the opportunity to design a bathroom with The.Artceram total look, even more refined and customizable in terms of design.
Visual commuication followed this retro and bold aesthetics by combining straight and rigorous lines with elegant and glamourous fonts. This resulted in a unique mix-and-match which caught the attention of all visitors.
The.Artceram new collections and novelties
Inside The.Vintage Club many new collections and novelties have been launched designed by Meneghello Paolelli: Brera, Lord, Bold, Opera, Mono e Church.
In addition to this, The.Artceram iconic collections have been updated and upgraded, i.e.: the introduction of vortex flushing system The.Reel on A16 and File 2.0, the new “comfortable version” of Monet Plus sanitary ware.
Absolute novelty at The.Artceram has been Hype: a new concept of Smart toilet!
Do you want to preview all The.Artceram novelties launched during Cersaie 2023?
Alberto Brunelli and Piero Pieri remarking…
Albert Brunelli and Piero Pieri (CEO and Commercial Director respectively) have shared the enthusiasm for this Cersaie 2023 success, characterized by a multitude of visitors (especially from abroad) and an exciting interest for The.Artceram proposals.
“We have been extremely happy to exhibiting, again this year, at the 40th Cersaie Edition – International Exhibition of Ceramic Tile and Bathroom.
This event, organized in Bologna, looks always interesting and attracts visitors both from domestic and foreign markets. This resulted in a multitude of visitors and in a perhaps unexpected interest which has pleasantly surprised us by giving us splendid results.
Despite the light decline in sales during the first quarter of 2023, in the domestic market, these results give us a positive hope for the export market, especially in the near future.
It’s great to know that “many old clients” that went in other directions, are now getting loyal again by coming back to us and our Made in Italy concept. This is a positive sign and surely their interest is due to the new collections we launched coherently with the brand mission; these projects reflect our committment to a high quality and innovative design but staying true with ou mood!”
A special thank goes to anyone that has visited our stand and contributed to make this 2023 Cersaie edition an unforgettable event for The.Artceram.
Thank you for taking part with us in this extraordinary journey!
